Job Title: Digital Marketing Manager

Department: Marketing

Reports To: Vice President of Marketing

FLSA status: Exempt/Salary

SUMMARY

Responsible for devising, implementing, and managing online marketing efforts. Makes sure content is up to date and measures success of web site and social media via Google analytics. Creates lead generation programs and measures success via company marketing automation platform. Takes leadership role supporting and maintaining marketing automation and consistently monitors and updates processes to tie campaigns back to sales. This function is also responsible for training sales and marketing personnel in how to use marketing automation. This role will also work to develop content, prepare scripts as well as shoot and edit videos for online distribution. Social media platforms will be maintained and monitored and training of SOR staff will be conducted in this position.

REASONABLE ACCOMOMDATIONS STATEMENT

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

EDUCATION AND/OR EXPERIENCE

• Bachelor’s degree in engineering, Business or Similar Discipline preferred.
• 5 years of product, market, engineering, and sales management experience or equivalent.

ESSENTIAL FUNCTIONS STATEMENT

• Oversees WordPress website, updates content, and measures success of web pages via Google Analytics
• Build out and monitor workflows for Request for Quote forms, landing pages and Rep/Product/Industry changes on SOR Controls Group website.
• Oversees social media platforms such as YouTube, LinkedIn, and Facebook. Schedules posts to various channels, tracks results, provide baseline analysis and trains key stakeholders within the organization about how to update profiles and post.
• Manage HubSpot marketing automation.
• Craft marketing emails, press releases and campaign. Utilize HubSpot as tool to manage the campaigns and track the leads, to opportunities, to quote to sale.
• Creates and maintains email list for email marketing campaigns.
• Trains sales and marketing personnel in how to use HubSpot.
• Coordinate video content such as script writing, shooting, editing (Premier Pro video editing software Develop specific goals for video content and measure performance.
• Assist with coordination and development of online training and educational programs for sales force and end users. Develop annual online training calendar and promotion of training to sales channel.
• Research competitors’ online presence by identifying products, market share, sales channels, and digital advertising reach.
• Project management of company and departmental initiatives as identified.
• Minimum travel required.
• All other functions/responsibilities assigned by the manager.

REQUIRED SKILLS

• Bachelors of associate degree in digital marketing.
• Well versed in the use of social media as a marketing tool.
• Very experienced with website metrics and best practices.
• Extensive experience with search engine optimization, lead generation and email marketing.
• Well versed with the use of HubSpot and Marketing automation.
• Experience developing targeted email campaigns.
• Strong ability to create, manage, and modify documents in Excel and PowerPoint.
• Familiarity with Word Press and a content management system.
• Experience writing a video script, shooting video, and editing video in Adobe Premier Pro.
• Excellent writing skills and oral communication skills.
• Competency in common business software platforms.
• Basic math: the ability to add, subtract, multiply, divide, fractions, and decimals.
• Ability to work on site and not remotely.

POSITION QUALIFICATIONS

Competency Statements

• Personal Attitude and Integrity – Ability to display a positive attitude regarding work and co-workers.

• Judgment/Decision Making – Ability to make thoughtful decisions. Ability to accept accountability.

• Dependability – Ability to meet work standards and attendance requirements of the position.
• Quality – Ability to actively support SOR quality standards.
• Problem Solving/Implementation – Ability to deal with varying workload requirements, manages change effectively. Organizes tasks in a logical sequence and identifies resources required for work plans.

PHYSICAL DEMANDS

• Required to report to work punctually as scheduled and to work all scheduled hours and any required overtime.
• Must be able to travel.

Physical Demands Lift/Carry Push/Pull

C Stand F 10 lbs or less F 12 lbs or less

C Walk F 11-20 lbs N 13-25 lbs

C Handling / Fingering F 21-50 lbs N 26-50 lbs

C Reach outward

O Reach above shoulder

O Climb

O Crawl

O Squat or kneel

O Bend

Other Physical Requirements

Ability to wear Personal Protective Equipment (PPE)

O Respirator

O Ear protection

O Safety glasses

O Steel-toed safety shoes/boots

O Other – FACE SHIELD

N (Not Applicable) Activity is not applicable to this occupation.

O (Occasionally) Position requires this activity up to 33% of the time (0 - 2.5 hrs/day)

F (Frequently) Position requires this activity from 33% of the time (2.5 – 5.5 hrs/day)

C (Constantly) Position requires this activity more than 66% of the time (5.5 hrs/day)

WORKING CONDITIONS

• Some time may be spent on the manufacturing facilities.
• Minimal Travel
• Potential exposure to chemicals, power, or other industrial environments.

REQUIRED TRAINING

All required training is determined by the department supervisor and/or manager. Procedures critical to this position can be identified as such on the Department Training Matrixes which are located in the Human Resources Department.

COMPANY STATEMENT

The Company has reviewed this job description to ensure that essential functions and basic duties have been included. It is intended to provide guidelines for job expectations and the employee’s ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors/managers as deemed appropriate. This document does not represent a contract of employment, and the Company reserves the right to change this job description and/or assign tasks for the employee to perform, as the Company may deem appropriate.